The "About Us" or "About Our Company"Page is an important page included on your website espacially if yours is a small, unknown company. However, no matter how small your business is, you must first stress benefits to your customer on the opening page. Then build your case for who you are, and why you can deliver what you promise. It is necessary to give . brief history-outline your experience in your field, how long you've been in business, and your understanding of your business. .philosophy of business-don't get metaphysical. Explain your reason for being in business, your mission statement. .management and other principle personnel and their backgrounds. Remember to say all the above in a friendly, one-to-one, story kind of way. If visitors to your website understand who you are and why you are in business, you'll be in business! Some experts believe that psoting a physical address and contact information(including email,phone, and fax) help your chances of getting listed quickly in Yahoo! This boosts your customer's customers confidence to do business with you. Every word on your About Us Page must exist solely to establish your credibility, without taking on an air of bragging. Establish yourself as the expert, the best in your field, e.t.c., Sell the customer on why she should do business with you. Make it short, snappy,relevant, to your reader. No matter who you are and your niche, your customer must feel that you are real,can be reached,have a track record that can be verified. Prove to them that you will deliver the goods"and that you will be around to support them. To appear as "real" as possible to your customers,you can provide tons of verifiable specific information about you. They may be where you went to college, past experiences in the business world, how and why you started a web business and character references. The customer has to get a good feel of you, get comfortable with you as a person and as an expert in your field. Get more information and training on writing About Us page at http://sitebuildit.com/busine...

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