baruch Okpulor http://workfromhome.sitesell.... Over 90% of the websites don't make sales.We blame that on a number of factors. However, one of the easy ways to enhance the conversion rate of your website is to PREsell instead of selling. Preselling is an act of giving a valuable information to your website visitor which would ultimately lead to a sale with an open-to-buy mind by the visitor. The open-to-buy mind is achieved by her curiousity to find out more about you and your business-products and/or services. Your conversion rate depends on a. how you reach your visitor, b. what you say to her and how you say it, c. how you refer her to your product or service. A positive mindset turns into a purchase" mindset with amazing regularity says Ken Evoy. Who is Your Target Customer? Preselling is about the individual. Most people give no thought about who their target customers are. It is good to build a customer profile.That's a great way to know her needs. What You Gain! You will know her needs Her needs would enable you determine the content of your website to meet her needs. You will know the great way to put it down for her. You will know how to toach her emotions Always ASK... who is my ideal customer? male female Young, middle aged, old Low income or high income earners handicapped Working class or retirees Also ASK... what are the best topics that would captivate my target audience? Brainstorm and create a master list using the appropriate keywords. Remember that people people search for information in such areas using those keywords. Moreover, create your list through your life experiences-hobby,work,so cial activities,studies, e.t.c., How do You know if your Web site Presells? You need to be sincere with yourself and accept criticisms about your website content. Ask several people to evaluate your site- family members,colleagues,friend s,web content experts, e.t.c., Make adjustments accordingly. Don't forget that people want to do business with people that add value to their life and they find credible. Get a free ebook on Preselling the visitors to your website. http://tinyurl.com/5mcvnd

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